Tyler Emrick

Ervana was developed to be a mass-market cannabis line that appeals to the everyday cannabis consumer looking for solid quality at an affordable price.

I was tasked with naming and creating a flexible brand identity that could translate across any number of formats and platforms, including exterior signage, packaging and marketing materials, merchandise, social and online platforms.
Along with the creative direction behind the name and brand concept, I also created the logo and all related brand designs and materials.

Role

Creative Direction, Brand Design/Strategy, Package Design, Merchandising